Set up an acquisition and lead nurturing strategy that works with an agency that really specializes in LinkedIn Ads.
Advertising on LinkedIn should be a powerful lever for your B2B company. Yet you've hit a wall:
When you ask, your current service provider will tell you that the creative should be improved, that the sales pages don't convert enough, that your sales are perhaps not effective enough, etc...
That may be true, in part, but there may be a further explanation: Your LinkedIn Ads strategy is not designed for B2B.
On average, generalist marketing agencies waste up to 60 % of advertising spend on LinkedIn.
Not out of bad faith, but simply because they adopt a generalist approach, often derived from B2C e-commerce and ill-suited to the nuances of the B2B market.
To ignore this is to dilute the impact of your marketing budgets. It compromises your company's growth.
If your LinkedIn Ads campaigns aren't delivering the expected results, it's time to rethink your approach.
Inspired by the innovative strategies of international digital marketing leaders, Mangrovea brings to France a distinct expertise in LinkedIn Ads for B2B companies. We've developed a method, specifically designed to address the unique challenges and opportunities of B2B.
Boost your organic content, educate your audience and build trust for your brand.
Lead conversion and advancement in your sales team's pipeline.
Tailor-made content and ultra-fine targeting to focus on your dream customers.
We'll help you develop a personalized content strategy that's consistent with LinkedIn and effective for demand generation & lead generation.
Deploy an acquisition strategy designed specifically to meet the needs of SaaS and B2B agencies.
Boost your organic content, educate your audience and build trust for your brand.
Lead conversion and advancement in your sales team's pipeline.
Tailor-made content and ultra-fine targeting to focus on your dream customers.
We deploy the best mix of LinkedIn Ads, Google Ads and Meta Ads for you at no extra cost.
We can connect HubSpot, Salesforce, Sellsy and Pipedrive to the advertising network to optimize your campaigns.
All our data expertise is at your disposal for tracking that's always adapted to your needs, efficient and up-to-date.
Our LinkedIn Ads methodology is specially designed for B2B.
Combined with the quality content we can produce with you, it ensures optimal performance and targeted impact.
Don't have the time or resources to produce your own content for your advertising campaigns?
We can take care of that.
Our customers stay because they're satisfied, not because they're contractually obliged to.
If, after one month's service, you don't feel like continuing with us, we'll reimburse our fees to the last penny.
Turnkey service at no extra cost, including software and tracking services.
We only have experienced profiles to manage your campaigns and maximize your ROI.
Here's an overview of the first few months of deployment of our B2B methodology
We help you deploy an acquisition strategy designed specifically to meet the needs of B2B companies.
Campaigns
Up to 15,000/month managed *
All useful platforms (LinkedIn, Google, Bing, Meta, Twitter...)
Content & creative strategy
Advanced nurturing 180 days + "High intent" retargeting 30 days
Account Based Marketing
Tracking
Google Tag Manager
Google Analytics 4
Tracking ads platforms used
Server-side configuration 
RGPD : Gestion du consement et Proxification de GA4 avec 
Follow-up
Weekly calls
Emails + Discord access
Dashboard 
Integrations
Native CRM integrations (for HubSpot Pro and +, Salesforce etc.)
CRM emulation (in the absence of native integration) with 
and 
or 
Do you already have an in-house team to manage your ads?
Let our team accompany you in a co-piloting" format.
We support and advise you on video while you stay in control on your advertising accounts.
You benefit from dedicated B2B ads specialistthat follows your needs over time.
Whether you have occasional or regular needsour support by the hour and without obligation adapts to you.
You're not quite sure?
Put us to the test.
The first hour is on us.
We give you dedicated access to most of our tools.
So it's nearly 300€ / month of software directly at your disposal. At no extra cost.
You can use it whenever and wherever you need it.
Included in all landings:
✔ CRM emulation with and automated synchronization with (or )
✔ Consent management (cookies banner) and GA4 proxification with
✔ Server for your server-side tracking with
✔ 100GB of cloud space 
to host your creatives and content
Boost your business with an agency that knows how to generate concrete results.
Book a discovery call with our team today and find out how we can help you make the most of your Google Ads and Social Ads campaigns.
Read some of our customers' reviews
We turn your growth objectives into tangible results.
Fanny BonhaureCMO @Copernic
LinkedIn Ads is an advertising platform of the LinkedIn network. It enables companies to target specific professionals and businesses based on various criteria such as industry, function, company size, and more. It is particularly effective for B2B lead generation campaigns.
It's the biggest corporate data pool in the world! LinkedIn Ads offers precise targeting in a professional context, increasing the chances of reaching your target audience with relevant messages. It's one of the most effective ways of generating quality leads in the B2B sector, where purchasing decisions are often based on professional and sectoral considerations.
To get started with advertising on LinkedInit is necessary to :
There are several types of campaign on LinkedIn, including Sponsored Content, Sponsored InMail, and Text Ads. Each type has its own advantages and can be used according to your specific campaign objectives.
The minimum daily budget required to get started on LinkedIn is €10 / day, whatever the ad format.
The minimum lifetime budget for a campaign is €100.
Then: It depends on your objectives, your market and your product/service.
Indeed, the advertising investment for a campaign will not be the same for a €10K or €100K sales target. Similarly, some markets are more competitive than others, and some products or services are easier to sell than others.
We don't recommend advertising on LinkedIn with budgets of less than €1000/month per platform if you want to give visibility to your posts, and €3000/month if your objective is lead acquisition. The aim is to collect enough data to optimize campaigns and maximize performance.
To measure the success of your campaigns, we use two tools: LinkedIn Insight Tag and LinkedIn Conversion API.
We track key metrics such as click-through rate (CTR), cost per lead (CPL), conversion rate, and return on investment (ROI). Use LinkedIn's analytics tools to gain detailed insights into the performance of your campaigns.
Our agency constantly monitors and documents the latest LinkedIn Ads news and techniques.
LinkedInis a goldmine for B2B companies seeking to increase their visibility, generate qualified leads and boost sales. The key to exploiting this potential to the full? Call on a agency specialized LinkedIn Ads.
A agency LinkedIn Ads guides you through every step: from strategy to the design of targeted adsfrom setting targets to monitoring performance. The goal? Optimize your investment and connect effectively with your target audience.
With our expertise in advertising on this unique platform, we're here to guide you. From defining your target audience to creating captivating campaigns, we turn your vision into winning strategies. We'll help you navigate the nuances of LinkedIn Ads and capitalize on the power of this professional network to propel your brand to new heights.
LinkedIn Ads is an essential platform for B2B companies wishing to reach a wider audience. qualified audience and committed. With over 740 million members around the world, including 26 million in France, LinkedIn is the leader in professional social networking. It offers you the opportunity to precisely target decision-makers, experts, influencers, as well as potential prospects and customers in your field of activity. So, what are the main advantages of LinkedIn Ads to boost the growth of your B2B business? Let's find out the three main reasons.
Bringing together over 2.8 million decision-makers and 260,000 senior executives who are often inaccessible via other channels, you have the chance to influence them favorably during their complex purchasing process. These interactions create lasting relationships, turning these opinion leaders into true ambassadors for your brand. This professional social network is not only frequented by executives and managers; they are also remarkably active. For advertisers, this translates into a valuable opportunity to place their campaigns directly in front of those who have the power to influence purchases. As a result, the chances of conversions are maximized, making ROI more impressive than on other, less targeted platforms.
The professional nature of LinkedIn naturally filters the type of traffic you get, eliminating much of the "noise" that can be encountered on other social networks. Users are there for a professional purpose, which increases the chances that traffic will not only be high in volume, but also high in quality. This qualified traffic is more likely to convert, which means that each click has a much greater potential value.
The significant advantage of LinkedIn Ads lies in its ability to target your audience with remarkable precision. Thanks to a variety of segmentation criteria, such as function, sector, experience level, company size, location, and many others, you can refine your targeting to reach exactly the right people. desired profile. The creation ofpersonalized audiences is also possible, using your contact lists, your website visitors, or your interactions on LinkedIn. In this way, your ads are delivered to the individuals most likely to be interested in your offer and to take action.
By sharing relevant, captivating content with your target audience, you boost your brand awareness, credibility and build trust. It also encourages your prospects to interact with your brand, by visiting your site, downloading content, attending an event, or requesting a demo. Visit lead generation forms from LinkedIn simplify data collection without the need to leave the platform, with the potential to increase conversion rates by up to three times that of traditional landing pages.
Understanding the dynamics of LinkedIn Ads is crucial to the development of your B2B business. If the idea of creating and managing your campaigns sounds complicated, consider working with a agency LinkedIn Ads. These experts offer a range of services to guide you through every stage of your advertising project. Let's discover the essential services that a agency can provide.
Define a customized advertising strategy is the first step before launching your campaigns on LinkedIn Ads. A agency LinkedIn Ads is in charge ofanalyze your market, the competition, your value proposition, your objectives and your budget. It guides you towards the most relevant ad formats for your audience, the type of content to promote, the key message and effective calls to action. What's more, she'll help you establish a coherent media plan, including campaign timing, frequency and duration.
Once you have established your strategy, theagency takes charge of creation and management your ads, in compliance with the standards and technical specifications of the LinkedIn. She takes care of the copywriting and graphic design of your ads, and adjusts your campaign parameters in the Campaign Manager for precise targeting. L'optimization The continuity of your ads is guaranteed thanks to tests on various elements (images, text, titles...) and performance-based adjustments.
Assess theefficiency your campaigns LinkedIn Ads is crucial. To achieve this, a agency specialized provides detailed, regular reports, presenting key performance indicators (KPIs) such as number of impressions, clicks, conversions, CPC, CPA, CTR, conversion rate, and ROI. It analyzes the successes and areas for improvement of your campaigns, offering valuable insights for optimizing your future strategies.
For those wishing to increase their autonomy and their mastery of campaigns LinkedIn Adsagencies offer training and customized advice. You'll learn the basics of advertising on LinkedInWe'll show you how to use Campaign Manager, best practices in ad optimization, and how to effectively analyze your data to make informed decisions. Tips on market trends and strategies for maximizing your results will also be shared.
Managing an effective advertising campaign on LinkedIn can be time-consuming. A LinkedIn Ads agency lets you focus on your core business.
If you are planning to work with a agency LinkedIn Ads to boost the development of your B2B business, choosing the right partner can seem complex. With so many agencies offering their services on the LinkedInIdentifying the right one for your needs is crucial. To help you in this process, here are some essential criteria to consider.
A first element to evaluate is B2B expertise and experience theagency. B2B marketing differs considerably from B2C, requiring a specific approach, precise skills and a thorough understanding of the issues at stake. Select a agency who knows the specifics, strategies and trends of B2B marketing in detail, and who has experience with customers with a profile similar to yours, is essential. Don't hesitate to ask for references, certifications and examples of successful partnerships in your sector.
The second criterion concerns successes and concrete results obtained by theagency for its customers. Beyond statements, it is essential that theagency can demonstrate its expertise with tangible data. Case studies, testimonials, recommendations and various performance indicators such as number of leads generated, cost per lead or return on investment are all elements you need to examine. You can also consult reviews left on social networks, dedicated websites or specialized directories to get a clearer idea of their reputation.
Another crucial aspect is the knowledge of your sector and market by theagency. Each field has its own particularities, and it's vital that the partner you choose understands the specifics of your industry, your value proposition, your target audience, and the associated challenges and opportunities. Make sure theagency has experience of working with companies in your sector, keeping an active watch and proposing customized strategies.
Finally, communication and transparency are the fourth pillar. To build a fruitful and lasting relationship between your company and theagencyA constant, open exchange is essential. L'agency must be attentive to your needs and objectives, and ready to integrate your feedback. Clear communication, regular updates, involvement in critical decisions and detailed reporting on actions taken and results achieved are indicators of a partnership based on trust. Evaluate the level of transparency and interaction of theagency right from the start.
Our agency supports your teams with ongoing training in LinkedIn advertising best practices. By equipping your team with these skills, you promote greater synergy and better coordination with the agency. Our training courses are tailor-made, whether you're looking for an introduction to LinkedIn for beginners, or a refresher course for the more experienced.
Our LinkedIn Ads agency is located in Allauch, a charming commune near Marseille, between Marseille and Aix-En-Provence. Our premises are located at the foot of the hills, providing a serene and stimulating working environment for our team.
As you can see, LinkedIn Ads is a valuable opportunity to grow your business. B2B companyIt's all very well, but you need to master its functionalities. To fully exploit this potential, consider the expertise of a agency LinkedIn Ads. Such an entity will provide you with customized services, tailored to your requirements, ambitions and budgetary constraints. It will support you in developing your strategy, orchestrating and supervising your campaigns, evaluating your performance and helping you to gain greater independence through training.
The choice of a agency LinkedIn Ads for your B2B company should not be taken lightly. Make sure it is know-howWe'll take into account your company's profile, its track record, its successes, its understanding of your industry and the quality of its communication.
For those in search of a LinkedIn Ads agency specializing in B2B, Mangrovea can help you.
Mangrovea supports its customers on LinkedIn Ads by implementing a rich acquisition strategy (lead-gen, demand-gen, ABM) and ensuring careful monitoring.
Our offer is complete, all-inclusive and perfectly adapted to the challenges of B2B lead generation.
Book an audit of your LinkedIn Ads account now.
Book a discovery call with our team today.
Choose a date and time that suits you for a discovery call with our team.
Choose a date and time that suits you for a discovery call with our team.
Choose a date and time that suits you for a discovery call with our team.
Choose a date and time that suits you for a discovery call with our team.
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